Single Serve Innovations Folger’s Jakada
Category
2001 Estimated Size at Retail
Growth over 2000
Competition
Dean Foods
Retail Market Share
Recent Innovations
Coffee Beverages
$300 mil
7 %
Starbucks (Pepsi)
Folgers Jakada
3 %
Q1 02 nationwide launch
Source: Beverage Marketing and IRI 52 weeks ended July 14, 2002
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