Branded Products Group
Separate segment focused on selling and marketing branded products
- White Wave
- Horizon Organic
- Dean National Brand Group
Consolidating the three branded businesses to leverage scale, drive growth and profitability over time
Estimated 2004 revenue of $1.1 billion
Estimated 2004 operating margins of 8-10%
2004 marketing spending of approximately $200 million
- Targeted toward our largest and fastest growing brands