Silk is Soy
39% revenue growth YTD in 2004
Sharper strategic focus:
- Own the morning
- Communicate the health benefits of soy to generate greater trial and awareness
Extreme brand loyalty
- 84% share of the refrigerated soymilk category in the entire grocery/club retail channel in 2003 1
Innovation focused on packaging, fortification and flavor
1 Company estimate, includes conventional grocery, natural food stores, mass merchandisers, club stores and private label.