Horizon Organic
Leading organic brand in the United States
ᡑ% branded revenue growth YTD in 2004
ACV/distribution is the greatest opportunity
- 59% market share of the organic milk category in all grocery/club retail channel 1
- 68% ACV in half gallon milk 2
- Opportunity to expand grocery distribution and enter new channels
Processing and marketing synergies
- Dean Foods processes only 30-40% today
Greater resources to continue building brand awareness
1 Company estimate, includes conventional grocery, natural food stores, mass merchandisers, club stores and private label.
2 IRI data