Non-core Brands Will Be Re-focused or Rationalized

• Narrow Hershey’sproduct, channel, and customer focus

• Emphasize Hershey’sshake product line

• Focus on brand profitability

• Other brands will bere-focused or rationalized

• Private label will continueto be reduced

and other*

Estimated 2005 Net Sales

* 2005 Net Sales excludes Maries brand

Previous slide

Next slide

Back to first slide

View graphic version