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Reducing our environmental impact
Whether it is reducing the waste we generate, the energy we
use, or our water consumption, we are continually doing more
to reduce our impact on the environment. This is not just an issue
of compliance - our customers and suppliers expect it and our
consumers demand it. The reality of global warming is profound
and we must do more to reduce greenhouse gas emissions.
And we recognize that sound environmental practices are integral
to the successful growth of our business and a reflection of
our values.
Since 2001, we've invested close to $65 million in environmental
infrastructure and spent more than $110 million in managing
environmental matters across the organization. We have
completed environmental audits at 60 facilities, undertaken a
rigorous compliance management program, managing almost
50 permits and submitting almost 70 reports annually to various
regulatory authorities, and trained 600 managers and supervisors
in environmental requirements and best practices. We've also
completed almost 450 environmental projects in areas like air
emissions, wastewater control and waste management and
reduction, touching over 90% of our manufacturing facilities.
In 2008, we launched our environmental excellence program,
which is standardizing our environmental management system
across the organization.
Last year, we began developing a comprehensive environmental
strategy to strengthen our environmental initiatives and integrate
environmental considerations in our business strategy and
decisions. This program will see us reap the environmental and
business rewards of sound environmental stewardship.
Giving back to our communities
Our charitable focus is to meet the nutritional needs of those most
vulnerable and support long-term solutions that increase their
access to nutritious, affordable food. To support this, our
philanthropy activities harness our strengths as a large food
company to direct our donations of time, talent and resources.
This ranges from volunteering with non-profits to lend our expertise
in finance, supply chain planning or communications, to financial
or in-kind product donations. In 2008, we contributed roughly
$4 million of meat and bakery products that were distributed to
people in need, concentrating on food banks and similar
organizations in communities and countries where we operate.
Last December alone we donated 8,500 kilograms of fresh pork
products and over 1,800 turkeys. This included major projects in
Brandon, Winnipeg and Montreal during the holiday season to
stock food banks. But it also included shipments of food products
to impoverished indigenous communities in Northern Canada,
where the cost of food is up to four times higher. We are very
proud of our strong community relationships and look forward to
building on these programs as they are an important part of who
we are as a company.
Looking ahead to 2009
Maple Leaf is in the fortunate position of being in the food
business, a sector that typically experiences more stability in tough
economic times. Our opportunity is to adapt to these economic
realities by targeting growth opportunities - particularly innovative
new bakery and meal products for the home and quick service
restaurants, where the market is strong. Our leading market
positions and strong brands provide a very strong competitive
platform to deliver greater earnings.
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