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Maple Leaf has always taken food safety seriously. We invested
heavily in equipment and protocols that exceeded regulatory
standards and underwent rigorous external audits to ensure
compliance to these standards.
But clearly our best efforts failed us, and since this event we have
become even more diligent by enhancing our own protocols,
and taking an active role in raising standards for the industry as
a whole. Our goal is to establish Maple Leaf as a global leader
in food safety. We said at the outset that sales volume recovery
of a recall of this magnitude would take six to 12 months and we
are on track to achieve this, although it could take longer to restore
margins. This is a testament to our 24,000 employees who have
worked so hard to help us come through this crisis. I thank them
for their conviction and passion for this company and dedication
to our success.
The surge in commodity prices in the first half of the year also had
a significant impact on our business. Wheat tripled in price before
it declined to end the year 62% higher than last year. Corn prices
doubled in the same period, dropping again to end the year at
40%. And crude oil rose 41%, peaking in July before ending the
year at US$45 per barrel. This surge in commodity prices directly
affected our core costs for raw materials, manufacturing and
distribution. Our strategies for forward buying, pricing and
increasing operational efficiency helped to control costs, but
margins, particularly in our bakery businesses, were materially
compressed in the first two quarters. By year end however, we
had almost completely recovered as commodity prices fell to
more normal levels.
Business review
In our Bakery Products Group, sales increased by 13% over
last year to $1.7 billion, while operating earnings declined 30%
to $83 million The steep rise in wheat prices in the first half of the
year heavily impacted earnings, but the combined effect of price
increases and a decline in the price of wheat and other grains
restored margins closer to historical levels by year-end. Our U.K.
bakery business continued to build a strong platform as one of
the leading specialty bakeries in the U.K. While an oven fire at our
Rotherham bagel plant in the U.K. slowed earnings and growth
in this core business, the financial impact was largely offset by
insurance proceeds. Earnings in our North American frozen bakery
operations improved substantially, a combination of a lot of hard
work by this team to improve operating efficiencies and pass
through prices to manage commodity inflation. We are increasing
our focus on partnerships with key customers and making ongoing
improvements to our facilities, including a large warehouse
expansion and introduction of a new bagel line at our bakery in
Roanoke, Virginia to bring production closer to our U.S. customers.
We also launched a number of new products in our Canadian fresh
bakery business that extends our leadership in higher nutrition
multi-grain, higher fiber and organic breads and broadened our
portfolio of high growth ethnic products.
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