Product Cost Strategies – “Lifestyle” Brand
Achieve superior consumer affinity and a competitive product cost structure
- Leverage surplus grape market and consumer hedonic research to optimize grape sourcing mix.
- Realize the cost and quality benefits of full production from our young internal vineyards
- Leverage technological innovations and consumer hedonic research to improve inventory turns and winery asset efficiency
- Rationalize major packaging components: glass, labels, closures
- Leverage productions capacity through consolidation
Provide adequate returns to growers
- Critical quality and supply risk relationship
- Modify farming, yield and pricing equation
Re-think asset intensity
- Globalization of supply should lead to greater price and quality stability