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AUSTIN, Texas - Feb. 18, 2004 - Motorola, Inc. (NYSE:MOT) has teamed up with other technology specialists to help manufacturers significantly reduce the development time of enhanced multimedia feature phones. The i.250-21 Feature Phone Reference Design, based on Motorola's i.250-21 platform, includes rich multimedia and connectivity features for Global System Mobile (GSM) and General Packet Radio System (GPRS) handset developers.
The Reference Design provides connectivity with Universal Serial Bus (USB) and Bluetooth™ wireless technology to allow data transfer between phones and other compatible devices. The design includes BVRP Software's mobile PhoneTools® application, which enables consumers to easily input their Personal Information Manager (PIM) data, to send messages using Short Messaging Service (SMS), and to send emails using a PC's full-sized keyboard. With the Feature Phone Reference Design and PhoneTools, users also will have the ability to synchronize phone books and copy selected files between phones and PCs via an easy-to-use graphical interface.
In addition to the connectivity and multimedia applications supported on this reference design, the Motorola i.250-21 Feature Phone Reference Design also supports advance wireless application software such as the latest Java 2 Micro Edition (J2ME) Mobile Information Device Profile (MIDP) 2.0, Multimedia Messaging Service (MMS), and Wireless Application Profile (WAP) 2.0 Browser.
Best-in-Class Applications Support
Motorola is leveraging the products of a number of leading technology providers to deliver a "ready-to-customize" solution to original design manufacturers (ODMs) and original equipment manufacturers (OEMs) including applications from:
Cambridge Silicon Radio (CSR): CSR and Motorola have teamed up to enable Bluetooth connectivity on the i.250 Feature Phone Reference Design by combining CSR's RFCMOS Bluetooth single chip BlueCore and the Bluetooth upper stack from Motorola. With this approach, Motorola is introducing an optimal solution, balancing size, cost, power consumption and performance into the cellular handset. This provides developers a flexible turn-key solution allowing a substantial reduction in time-to-market for final products.
CoreLogic Inc.: The reference design includes Motorola's Common Camera Framework (CCFW), a software framework designed to support various camera module solutions. With the CCFW, OEMs and ODMs can easily integrate a camera into phone designs. The CCFW enables the i.250-21 Feature Phone Reference Design to be integrated with an image solution from CoreLogic Inc., capable of supporting imaging functions such as VGA and 1 mega pixel resolution. With CoreLogic Inc.'s camera image processor, users can also capture video in high quality formats such as Motion JPEG and MPEG4. Other advanced features such as zoom and continuous shot provide users a true camera feel. In addition, CoreLogic Inc. acts as an I/O peripheral to the baseband processor, thereby reducing baseband power consumption.
e-SIM™: The i.250-21 Feature Phone Reference Design provides a feature-rich Man-Machine Interface (MMI) solution for OEMs and ODMs to quick-start MMI customization and further development. A customizable MMI application is accompanied by e-SIM's
Rapid Plus™ - an MMI development tool that shortens development time by providing a simulation environment resembling the phone user's actual operational experience. The Feature Phone Reference Design's MMI, along with e-SIM's flexible software architecture allows customers to add distinctive user interface style, sophisticated animation and colorful backlights to phones. Customer applications can also be ported to the reference design easily via an Application Service Library (ASL).
HI Corporation: With increasing consumer demand on mobile games, the ability to support 3D graphics is critical. HI Corporation's Mascot Capsule® Engine is a compact software engine that enables real-time rendering of 3D graphic applications on mobile handsets. HI Corporation's Mascot Capsule Engine is optimized to run 3D graphics on Motorola's Innovative Convergence i.250-21 Feature Phone Reference Design utilizing Motorola's Application Service Library.
Hynix: Hynix is a leading supplier of high quality CMOS sensor devices to the mobile market. The CMOS sensor in the i.250-21 Feature Phone Reference Design is a smart sensor device controlled by the camera processor in the Motorola CCFW. General image processing functions such as gamma correction, color interpolation, color correction, color space conversion, auto exposure and auto white balance are implemented on the sensor to enhance and sharpen images.
Solomon Systech: The i.250-21 Feature Phone Reference Design software architecture enables integration and deployment of different displays by encapsulating the display driver functionality in a standard Application Program Interface (API). With Solomon Systech's display IC technologies on LCD and Organic Light Emittance Display (OLED), i.250-21 enabled handsets provide an attractive display. These display IC technologies consist of highly integrated chips designed to support the i.250 baseband processor's Direct Memory Access Control (DMAC) protocol and open the display window for all mobile communication devices. Solomon Systech's display IC technologies include families of monochrome, gray scale and color Super Twisted Nematic (STN), Thin-Flim-Transistor (TFT) and OLED controller driver integrated circuits. These technologies help to reduce system cost and power. They vastly speed time to market with minimal external components and a 2D graphic engine that reduces the instruction set for display graphic control.
STMicroelectronics: STMicroelectronics' memories are being optimized on the i.250-21 platform, allowing customers to quickly begin development of handheld devices. Mobile phones require maximized performance and minimized cost and power as well as reduced package size. Flash memories from STMicroelectronics are tailored to meet those precise needs with features such as: compact, energy-saving NOR-type Advanced Architecture Flash memory solutions with asynchronous and synchronous read modes.
Yamaha: The i.250-21 Feature Phone Reference Design software architecture provides a flexibility to allow OEMs and ODMs to integrate various leading Musical Instrument Digital Interface (MIDI) integrated circuits. Yamaha is collaborating with Motorola on the i.250-21 platform design to enable high quality MIDI functionality including Synthetic music Mobile Application Format (SMAF), which enhances ring-tone quality and sound effects for games and other applications. The reference design is capable of supporting Yamaha's latest 64 polyphonic solution.
The i.250-21 platform combines a chipset that is Enhanced Data GSM Evolution (EDGE)-receive and GPRS Class 12-capable, with a field-proven GSM/GPRS software stack, reference designs and development tools, as well as test environments and services.
Pricing and Availability
The i.250-21 Feature Phone Reference Design is expected to be available in the second quarter of 2004. Pricing is dependent on volume and features. Motorola's i.250-21 Feature Phone Reference Design will be demonstrated at 3GSM World Congress in Cannes, France, February 23 - 26, 2004.
i.Alliance
Motorola's i.250 and i.Smart platforms are supported by the i.Alliance program, which allows designers to promote products based on Motorola platforms and applications processor technology, leveraging many Motorola resources, and the opportunity to work with Motorola on cross-promotional activities. For more information, go to www.motorola.com/ialliance.
About Motorola's Innovative Convergence Solutions
Motorola offers a portfolio of Innovative Convergence platforms and products to help customers quickly address the converging mobile computing and wireless communications markets. The Innovative Convergence portfolio includes: the i.200, i.250 and i.300 wireless platforms for 2G, 2.5G and 3G, respectively and the i.MX family of applications processors to drive multimedia applications.
The Innovative Convergence platform is designed to expedite wireless handset development and manufacturing through three major development environments. These environments include:
- Integrated Development Environment - features a comprehensive hardware and software environment, integrating the GSM/GPRS chipset, handset reference design, field-proven GSM/GPRS software engine and user interface toolkit, and an application development system.
- Radio Test Environment - includes tools for configuring features, testing and fine-tuning radio performance.
- Manufacturing Test Environment - provides software and manufacturing adaptation tools and services so a customer may decrease manufacturing set-up time by quickly ramping up a production line.
About Motorola, Inc.
Motorola, Inc. (NYSE: MOT) is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were U.S. $27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work and on the move. The company also is a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business. For more information: www.motorola.com.
MOTOROLA and the Stylized M Logo registered in the U.S. Patent and Trademark Office. All other product or service names are the property of their respective owners. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. © Motorola, Inc. 2004.
+ Photo and resource material available at www.motorola.com/wireless-semi
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