40
  2007                          2008                      2009   2010
State new adoption market
looks robust for rest of decade
California K-8 Science
Florida K-12 Health, World Languages, Applied Subjects
Georgia K-8  Math
Indiana 1-8 Reading/ Literature
Tennessee
K-6 Reading
Texas 6-12 Math
Est. Mkt. Size
Major State
Calls
California K-8 Math
Florida K-12 Reading/
Reading Intervention
Georgia K-12 Science, 9-12 Math
North Carolina
K-12 Social Studies
Tennessee
K-12 Social Studies
Texas K-5 Math
$900M-$950M
California K- 8 Reading/Literature
Florida
6-12 Literature
Georgia K-8 Reading/Language Arts, K-12 Health
North Carolina
K-12 Math
Tennessee
K-12 Science/Health
  $850M-$900M
 $780M-$820M
Florida
K-12 Math
Georgia 9-12 English/Language Arts, K-12 World Languages
North Carolina
K-12 Science
Tennessee
K-12 English/ Language Arts
Texas K-5 Reading
 $900M-$950M
As we stated last year, one of main thrusts is to be #1 or #2 in Reading and Math – this is how we accomplish that. Publish for breadth and depth – meet the customers’ needs.