2007 2008 2009
2010
State new adoption market
looks robust for rest of decade
California K-8 Science
Florida K-12 Health, World Languages, Applied Subjects
Georgia K-8
Math
Indiana 1-8 Reading/ Literature
Tennessee
K-6 Reading
Texas 6-12 Math
Est.
Mkt. Size
Major
State
Calls
California K-8 Math
Florida K-12 Reading/
Reading Intervention
Georgia K-12 Science, 9-12 Math
North Carolina
K-12
Social Studies
Tennessee
K-12 Social Studies
Texas K-5 Math
$900M-$950M
California K- 8 Reading/Literature
Florida
6-12 Literature
Georgia K-8 Reading/Language Arts, K-12 Health
North Carolina
K-12 Math
Tennessee
K-12 Science/Health
$850M-$900M
$780M-$820M
Florida
K-12 Math
Georgia
9-12 English/Language Arts,
K-12 World Languages
North
Carolina
K-12 Science
Tennessee
K-12 English/ Language
Arts
Texas K-5 Reading
$900M-$950M