Creating an enduring franchise requires an organizational culture that is built upon a clear strategy and focused on winning. At ScottsMiracle-Gro, we broadly communicate our vision, ambitions and plans and continue to ensure that associates understand the critical role they play in helping achieve the Company’s goals. We know that our continued success is tied directly to the hard work and dedication of each of our associates.
Our results in fiscal 2005 – which came in the face of rising commodity costs, a late start to the season and higher-than-expected corporate expenses – are a direct testament to our team. By working together and focusing on winning, we overcame these challenges and reported another year of record results.
As we look ahead to achieving another winning season, we will continue to strengthen our culture to increase our business performance. In Scotts LawnService, for example, where customer retention is a critical measure of success, the organization is instilling a “Service Excellence” approach from the top down to improve customer satisfaction and keep customers coming back season after season.
We are making changes in our organizational structure to allow more associates than ever before to directly impact the success of our business. This is evident in the North America business unit, where a new organizational design for our Business Development Teams is providing much more integrated services to help our retail partners grow their lawn and garden categories.
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