|
Costs
and Expenses
Cost
of Software Distribution.
Cost of software distribution consists primarily of: (1) manufacturing
and related costs such as media, documentation, product assembly
and purchasing costs, freight, customs and third party royalties;
and (2) amortization of previously capitalized software development
costs and any write-offs of previously capitalized software.
Cost of software distribution increased $7.7 million, or 22%,
to $43.1 million for 1999 compared to $35.4 million for 1998.
This increase was primarily due to an increase in royalties
related to new products and the write-off of capitalized software
costs. During the third quarter of 1999, approximately $2.4
million of previously capitalized software costs were written
down to the estimated net realizable value after it was determined
that the projected sales of certain tools products and system
management programs were not sufficient to realize the capitalized
product development costs. Amortization of capitalized software
remained relatively flat at $19.3 million in 1999 compared
to $20.7 million and $21.4 million in 1998 and 1997, respectively.
The amortization of capitalized software will vary from period
to period as new products are released and other products
become fully amortized. Cost of software distribution decreased
to $35.4 million in 1998 from $63.0 million in 1997. This
decrease was primarily caused by a write-down in 1997 of $14.7
million to net realizable value of certain of our database
tool products related to our acquisition of CenterView Software,
Inc. in the first quarter of 1997, a decrease in third party
software royalties, the write-off of certain unused application
software in the second quarter of 1997 and a reduction in
labor, materials and shipping costs.
Cost
of Services.
Cost of services consists primarily of maintenance, consulting
and training expenses. Cost of services for 1999 increased
11% to $173.7 million from $155.9 million in 1998 due primarily
to a 10% increase in average headcount during 1999, a portion
of which resulted from the addition of the Red Brick consulting
team subsequent to the completion of the acquisition in December
1998. Cost of services decreased as a percentage of net service
revenues to 41% for 1999 compared to 44% for 1998. The increase
in gross service margins from 56% in 1998 to 59% during 1999
was due to a higher percentage of customer maintenance support
revenue in 1999 which typically has a higher profit margin
than consulting and training services revenue. Maintenance
represented approximately 76% of service revenues in 1999
compared to 72% in 1998. Cost of services for 1998 decreased
by 7% to $155.9 million as compared to $166.9 million in 1997
and decreased as a percentage of net service revenues to 44%
for 1998 compared to 58% for 1997. These decreases were primarily
attributable to decreases of 11% in average headcount for
1998 over the same period in 1997 as well as improved efficiency
and better control of outsourced expenses.
Sales
and Marketing Expenses.
Sales and marketing expenses consist primarily of salaries,
commissions, marketing and communications programs and related
overhead costs. Sales and marketing expenses increased 15%
to $312.1 million for 1999 from $271.9 million for 1998 due
primarily to increased advertising and marketing efforts during
1999 in connection with the introduction of several new products
and our new corporate logo and identity in order to increase
brand awareness. This increase was in line with net revenue
growth rates as sales and marketing expenses, as a percentage
of net revenues, were 36% and 37% for 1999 and 1998, respectively.
Sales and marketing expenses decreased 35% to $271.9 million
for 1998 from $418.1 million for 1997. The decrease in sales
and marketing expenses in 1998 as compared to 1997 was primarily
the result of a significant reduction in average sales and
marketing headcount worldwide. We intend to invest more resources
in marketing and communications programs during 2000 than
we have in recent years in order to attempt to create greater
market awareness and visibility.
|