Vast Consumer Reach (cont.)

• State-of-the-Art Reservations System – All Channels

  • $1.2 billion room revenue booked in 2004 – 30% delivery

• Strong Synergies with Internet Distribution Channels

  • New Internet Channels Strengthen Franchise
    • Increase distribution
    • Improve placement
    • Decrease complexity
    • Lower cost
    • Increase yield

Source: Choice Internal Data as of December 2004.

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