BSkyB Annual Report and Accounts 2003 A year of positives + + + + + + + + +   1 Strong growth in subscribers Sky continued to experience strong growth in DTH subscribers, adding 744,000 subscribers during the year. We remain highly confident of achieving our target of 7 million subscribers by the end of calendar year 2003.       2 Lower churn rates Direct-to-home ("DTH") churn has reduced by over one percentage point in the year to 9.4%, comfortably exceeding our target of keeping churn at or below 10%.       3 5% increase in ARPU The annualised average revenue per DTH subscriber ("ARPU") increased 5% to £366 from £347 last year. We are on track to achieve our target of £400 ARPU by 2005.             A PDF of the full Operating & Financial Review from the 2003 Annual Report and Accounts               back to top     sky corporate home                                   This is a summary of information extracted from the Company's annual report and accounts. It does not contain sufficient information to allow as full an understanding of the results of the Group and state of affairs as is provided by the full annual accounts and reports, which can be downloaded in PDF format from this site.             © 2003 BSkyB | Privacy Statement | Terms & Conditions   BSkyB Publications EPG Charges   SSSL Publications Conditional Access Charges Access Control Charges