Every functional area of The Cheesecake Factory focuses on certain ingredients to insure success. Whether it’s the focus on the brand at the CEO level, the focus on execution at the operations level or the focus on training and development at the human resources level, each of us is responsible for delivering the level of unwavering quality that The Cheesecake Factory is recognized for.

     When we refer to quality, it encompasses every aspect of our business.

     It's the quality of our PEOPLE at both the corporate and field levels. We recruit the best, train them to become even better and compensate them to insure they stay and grow with us.

     It's the quality of our CONCEPTS. The Cheesecake Factory has been popular with our guests from day one.

     It's the quality of our GROWTH. Through the end of fiscal 2004, we have opened 92 restaurants and every one has been a success. We have never closed a Cheesecake Factory restaurant.

     It's the quality of our RESULTS. We have consistently delivered solid earnings growth while maintaining a strong, conservative financial position.