September 9, 2002

Datek Has Joined The Ameritrade Family.
Here's what you can expect… today and tomorrow.


On September 9, 2002, the landmark merger between Ameritrade and Datek was completed, creating one of the premier online brokerage firms in the nation. Our combined company will serve you under the Ameritrade® name. Our goal is to combine the best of both Ameritrade and Datek, to create something even better for you.

First, a commitment to you.
Our relationship with you is the foundation upon which Ameritrade is built, and we appreciate your loyalty and trust. Right now, we have the unique opportunity to create a company that's even better than before. As we move forward, we will continue to honor your trust by striving to deliver the responsive, personal service you deserve… our commitment to seek best execution of your trades… great financial value… and our best tools and information to help you succeed. You are the reason we are here.

There's nothing you need to do.
You can continue to trade just as you do today, with no change to the Ameritrade Web site, login, or trading process. We've planned carefully to make the transition as easy and convenient as possible for you as we combine the best of our two companies.

Here's what you can expect.
The best of Ameritrade will continue, including:

  • Great Client Services
  • Our continued commitment to seek best execution of your trades.
  • Low-Commissions
Plus, beginning in October – you'll have FREE* access to Datek Streamer® Real-Time Quotes.

We'll be in touch soon with more good news.
Watch for special communications about the new benefits and services that will soon be available to you. We know you'll like what you see. Plus, we are committed to continuing the great value offered by both Ameritrade and Datek, and are working now to provide you with a single, low-cost commission schedule. You will receive more information in the coming weeks, through e-mail and updates on

Everything we do will be designed to meet your needs.
Many of you have been participating in our Client Advisory Group, and we appreciate the helpful feedback and great ideas you've given us. Thanks to all of you. We'll be reporting on what we've learned, and implementing many of these requests in the months ahead.

We're looking forward to bringing you our best… 24 hours a day.
You'll get our best tools and information, as well as, our commitment to seek best execution of your trades. Enjoy the latest technologies, premier service, value, system reliability. And a smooth transition along the way.

We're committed to making our combined company the best choice for active traders. Welcome to the best of Ameritrade and Datek.



J. Peter Ricketts
President, Private Client Division
Ameritrade, Inc.
John J. Mullin
Datek Online Financial Services LLC

System response and access times may vary due to market conditions, system performance and other factors.

*Streamer is not available to clients that qualify as professional users as defined by the exchange agreements. Access to real-time data is conditioned on acceptance of the Nasdaq, NYSE and OPRA subscriber agreements.

Streamer® is a registered trademark of Datek Online Holdings Corp.

Ameritrade, Division of Ameritrade, Inc., member NASD/SIPC. Datek Online Financial Services LLC, member NASD/SIPC. Ameritrade, Inc. and Datek Online Financial Services LLC are subsidiaries of Ameritrade Holding Corporation. Ameritrade is a registered service mark and Ameritrade and logo is a trademark of Ameritrade IP Company, Inc. Used with permission. © Ameritrade IP Company. All rights reserved.

ATI 1437 E-M 09/02