Our Next Mega Market – Multimedia Cell Phones

• Multimedia Features: Camera, MP3, Video, Games, Internet

• Driving Replacement Cycle

• Shift from Embedded Storage to Removable Cards

• Explosive Adoption in Pacific Rim and Europe; U.S. expected to Follow

Sources: IDC 2003

2002

391M Phones

2005

549M Phones

19M MultimediaCell Phones

125M MultimediaCell Phones

5%

23%

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