Our latest acquisition, 1001 Carpet Cleaning Products, was integrated in record time–just 75 days. In fact, after purchasing the 1001 brand from PZ Cussons in April of 2004, we immediately capitalized on our core competencies in the areas of technical development and support to launch 3 new 1001 No Vac fragrances and a 1001 Spot Shot instant stain remover.

Even before WD-40 Company acquired the brand, 1001 was already the market leader in the carpet cleaning category in the United Kingdom, with more than 65% awareness.^* Since its original launch in the 1950s, 1001 has become synonymous with keeping carpets clean and stain-free in households throughout the U.K.

Four new 1001 line extensions leverage the introduction of other 1001 brand formulations in the U.K. Our newest 1001 line extensions are already available at leading U.K. retailers, including ASDA-Walmart, and are being supported with an aggressive integrated marketing campaign, most notably a free trial promotion at the point of sale. All this activity, combined with future new product developments, is sure to stimulate continued growth of the 1001 brand long term.