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DAVID
J. EDMONDSON
President and Chief Operating
Officer
RadioShack Corporation
David
Edmondson is President and Chief Operating Officer for RadioShack
Corporation.
With
more than $4.8 billion in annual sales and 7,200 locations, RadioShack
is one of the nation's largest retailers of consumer electronics.
Edmondson is responsible for developing strategies for RadioShack
that exploit its most leverageable assets - namely, its pervasive
distribution, unique product line, and most important, its friendly,
knowledgeable associates. While the company continues to differentiate
itself in the marketplace and expand its leadership position, Edmondson
is executing RadioShack's vision to become the most powerful one-stop
shop to connect people (through products and services) to the wonders
of modern technology by leading a team of people charged with making
RadioShack the best place to shop in America.
Edmondson,
who joined RadioShack in 1994 as Vice President of Marketing, was
promoted to his current position in December 2000. Prior to his
promotion, Edmondson served as Senior Vice President of RadioShack
Corporation and Executive Vice President/Chief Operating Officer
of the RadioShack Retail Division. Edmondson was responsible for
crafting the strategy that brought RadioShack's Circle R creative
group back in-house and has since developed into a world-class advertising
and marketing agency. He has also been responsible for negotiating
and implementing several strategic marketing partnerships and alliances,
including those with Sprint, Compaq, RCA and Verizon Wireless.
Prior
to joining RadioShack, Edmondson served for 12 years in a variety
of sales and marketing roles for ADVO, Inc., the largest database
and direct-marketing company in the nation. While there, he was
a key executive responsible for developing comprehensive marketing
programs for some of the nation's top retail brands.
In 1996, Edmondson was recognized by Advertising Age as one of the
Top 100 marketers in the United States.
Edmondson
graduated from Pacific Coast Baptist College in San Dimas, California,
where he earned degrees in theology and psychology.
He
is a board member of the internationally recognized Van Cliburn
Foundation and the Women's Center in Fort Worth.
November
2002
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