JIM McDONALD

Senior Vice President of Marketing and Advertising - RadioShack Corporation

A 27-year veteran of the world of advertising and marketing, Jim McDonald joined RadioShack in January of 1998 and serves today as Senior Vice President of Marketing and Advertising. Prior to joining RadioShack, McDonald served for four years as the Senior Vice President and RadioShack's Account Director for Young & Rubicam's The Lord Group. While he worked for this New York-based advertising agency, RadioShack's initial brand repositioning advertising and the tagline "You've Got Questions, We've Got Answers." were introduced. Some of the other brands McDonald has worked on over his career include Pizza Hut, Ford, Lincoln-Mercury, Chevron, The Westin Hotels, Gulf, IBM, Stouffer's, Wurlitzer, Homart Malls, Compaq, RCA, Sprint, MSN and the Texas Commerce banking network.

Before his work on RadioShack, McDonald was based with Young & Rubicam in San Francisco and headed up the advertising for Chevron and it's over 13,000 retail gasoline, food mart and car care outlets.

McDonald initiated a celebrity advertising campaign for RadioShack to contemporize the brand. RadioShack's family of spokespersons include Howie Long, Teri Hatcher, Vanessa Williams, Ving Rhames and most recently, Shaquille O'Neal. The celebrities have been instrumental in keeping the highly successful campaign fresh and unexpected.

McDonald considers one of his biggest accomplishments the RadioShack Father's Day commercial filmed last year on the International Space Station and working with the Russian Space Agency that made the commercial possible.

In 1975, McDonald earned a Bachelor of Journalism with Honors from The University of Texas at Austin, followed by a Master of Arts in Advertising in 1980.

January 2003