LEONARD H. ROBERTS
Chairman and Chief Executive Officer
RadioShack Corporation


Leonard H. Roberts, Chairman and Chief Executive Officer of RadioShack Corporation, had one goal in mind when he joined the company's RadioShack operating unit as President in 1993. He was determined to transform this sleeping retail giant into a service provider whose mission is to demystify technology in every neighborhood in America. He is the catalyst behind a successful re-imaging campaign for RadioShack. That initiative was followed by the formation of strategic alliances that, for the first time, put name-brand store-within-a-store concepts into RadioShack stores. This campaign also took the parts and accessories business to a new level. Today, he is at the helm of a company with more than 7,200 retail stores with revenues of $4.8 billion.

Since Roberts took the helm at RadioShack, the company has experienced unprecedented sales growth and profits. One of the most ingenious strategies Roberts developed is the recurring profits model strategy, which has significantly increased profits while enhancing the efficient use of the company's capital resources. This recurring profit model, which includes residual income from services sold, has transformed RadioShack into a retail service concept.

Roberts also recognized that RadioShack's unequaled distribution network, combined with its merchandising and marketing strengths, offers potential partners unprecedented reach into the electronics marketplace. With his guidance, RadioShack has become the leading seller of cellular and PCS digital phones, the largest retail channel for Compaq home computers and the biggest retailer of satellite TV systems. He has positioned RadioShack as a major player in the emerging home connectivity revolution.

When he became Chairman, President and CEO in 1999, Roberts established a vision for RadioShack to become the most powerful one-stop shop to connect people (through products and services) to the wonders of modern technology. This encompasses four objectives. They are: (1) For Our Customers – Be the top specialty retail brand in America; (2) For Our Shareholders – Lead the specialty retail category in shareholder return; (3) For Our Community – Be recognized nationally as an outstanding corporate citizen; and (4) For Our Employees – Be the best company for high-performing people who demonstrate our corporate values.

Roberts' vision and leadership have resulted in major business news coverage in USA Today, Forbes and Business Week, and has brought industry accolades such as a top 10 ranking in Entrepreneur Magazine's Best Franchises list, and Top Ten Information Technology and Business Leaders in Information Week. Prior to joining RadioShack, Roberts served as Chairman and CEO of Shoney's Inc. and as President and CEO of Arby's Inc. He is credited with engineering what has been widely acclaimed as a remarkable turnaround at Arby's. He also served in key management and marketing positions for Ralston Purina Company and managed major new product development programs for Armour and Company and the Central Soya Company.

Roberts is a graduate of the University of Illinois where he earned degrees in marketing and chemistry. He also earned a law degree from De Paul University Law School in Chicago and was admitted to the Illinois Bar in 1974.

Roberts serves as Chair of the Board of Governors of the United Way of America. He is a member of the Executive Board of the National Retail Federation (NRF) and Students in Free Enterprise, Inc. (SIFE). He is a board member of the Boys and Girls Clubs of America, Junior Achievement, National Crime Prevention Council, National Conference for Community and Justice, and the Exchange Club of Fort Worth. He is a founding board member of the Hank Aaron Chasing the Dream Foundation. Roberts also serves on the Board of Trustees of Texas Christian University and Texas Health Resources. He was elected to the Board of Directors of J.C. Penney Company Inc. in February 2002.

In 1987, President Ronald Reagan presented Roberts with the Presidential Private Sector Initiative Award. In 1991, Roberts was honored with the annual Business Leadership Award presented by Restaurant Business Magazine. He also received the B'nai B'rith International Distinguished Achievement Award and the 1991 Multi-Unit Foodservice Chain Operator's Award. In 1992, Roberts received the Wall Street Bronze Critics Award. Roberts was named Brandweek's Retailing Marketer of the Year in 1996. In February 1997, Roberts was named Sales & Marketing Executive of the Year by the Sales & Marketing Executives of Fort Worth, Texas. In May 1999, Roberts was honored as Father of the Year by the Dallas/Fort Worth Father of the Year Committee. He was recognized by Texas Business Magazine as one of the top 25 most influential Texans in Technology in March 2000.

November 2002


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