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AFLAC’s focus was sharp in 2003. Although we faced challenges that required decisive action last year, we never lost sight of our mission – helping consumers pay out-of-pocket expenses arising from illnesses and accidents.
Staying focused on that mission is critical to executing our growth strategy of product broadening and distribution expansion. In 2003 we enhanced our product line to meet consumers’ needs. We increased the size of our sales management in the United States and grew the number of sales agencies representing AFLAC Japan. We implemented new technology to improve customer service and efficiency. And we continued to vigorously enhance awareness of our brand. All of these efforts helped us hone the edge that we have in the Japanese and U.S. insurance markets.
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