Our Technology Philosophy

• Concentrate investments on key differentiators and value-adding activities
  • Outboards, sterndrives, P&A, software and controls
• Use advanced mathematics to bring true performance advantage
  • Computational Fluid Dynamics, Finite Element Analysis, mold flow, vibration signatures, durability analysis
• Partner with others where investment already exists, time is of the essence and low ROI is likely
  • Motorola, Cummins, VDO, AVL, etc.
• Build products and technology that become industry standards, e.g., MerCruiser, SmartCraft

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