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THE ISSUE
“ Worldwide, there are as many as
150 million people with diabetes, making
it one of the most prevalent chronic
diseases in the world. Moreover, that
total could double by 2020 as diets
‘improve’ around the world and people
become more sedentary.” - Dr. Roger S. Mazze, Chief Academic
Officer, International Diabetes Center,
and Professor, University
of Minnesota Medical School |
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 OUR EXPERTISE
BD has long been a leader in diabetes
care–from pioneering needle technology
for the comfort of insulin-injecting
patients to training and education for
patients and care-givers. As a result,
the Company and its constituents
share a strong bond. BD is highly
regarded for understanding and caring
about customers and for making innovative,
high quality and dependable
products.
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BD broadens range of diabetes care products with introduction of blood glucose monitors
In order to avoid complications, the American Diabetes
Association recommends that people with diabetes keep their
blood glucose values within a range of 80 to 120 mg/dl.
Maintaining that level requires a significant commitment; as
a result, many patients’ blood glucose levels fall outside
those parameters. In a major step forward in diabetes management,
the BD Latitude Diabetes Management System has
been
introduced in Canada, with its U.S. launch set for early 2003.
The only product of its type, the BD Latitude system makes
monitoring and treatment more convenient by organizing
everything the patient needs to test and inject, including the
blood glucose monitor, lancets, test strips and needles.
Using a BD Ultra-Fine 33-gauge lancet–the thinnest lancet ever–patients take a tiny .3 microliter blood sample
from their finger and apply it to a test strip. Results are delivered
in five seconds on a large, easy-to-read display. An
important breakthrough is a downloadable memory capability
that allows patients and healthcare providers to track insulin
data and blood glucose values. The tiny sample size and fast
read time are also featured in a companion product, the BD
Logic blood glucose monitor.
In addition to these significant new products, BD over
the past year expanded its line of insulin pen needles with
the introduction of a 5-millimeter needle, the shortest in the
world. BD also introduced an insulin syringe with a halfunit
scale for more precise dosing, a benefit for children and
people using small amounts of insulin.
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 OUR CONTRIBUTION
With recent product introductions, BD
has entered the blood glucose monitoring
(BGM) segment of the market–a strategically significant move that
broadens its strong insulin delivery
franchise to a more fully integrated diabetes
portfolio. Competitively, BD’s
BGM products offer several key advantages,
including the thinnest lancet, fast
testing time and complete data management
system, while requiring a very
small blood sample.
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