In today’s world, people equate faster with superior performance. Yet one of the hot, breakthrough technologies recently developed in our laboratories actually makes many everyday products superior by slowing down their flow.

Buckeye’s new generation of celluloses increase the viscosity, or thickening power, of the water-soluble thickeners used in numerous consumer products including shampoo, bath gel and toothpaste. Thickeners made from Buckeye’s chemical cellulose are also used in foods to improve texture and mouth appeal, and in pharmaceuticals to enhance dispersion.