SHAREHOLDER SERVICES Common Shares Brady Corporation Class A Common Stock trades on the New York Stock Exchange under the symbol BRC. As of September 15, 2004, there were 296 Class A Common Stock shareholders of record and about 4,000 beneficial shareholders. There are three Class B Common Stock shareholders. Brady Corporation stock is also listed on the Berlin Stock Exchange. Quarterly Stock Data 4th Quarter 3rd Quarter 2nd Quarter 1st Quarter 2002 High Low $36.69 $26.70 $40.47 $32.04 $37.47 $29.03 $36.41 $27.47 2003 High Low $35.00 $30.67 $33.88 $25.85 $35.58 $25.05 $35.35 $27.50 2004 High Low $46.47 $36.27 $40.87 $34.89 $43.46 $33.98 $36.48 $31.68 Dividends Brady has paid dividends on its Common Stock every quarter since going public in June 1984, and the Company has increased the dividend every year for each of the past 19 years. At its September 2004 meeting, the Board of Directors increased the quarterly dividend on Class A Common Stock to $0.22 per share per quarter, or $0.88 per year. Dividends are normally paid on the last day of October, January, April and July. Dividend Reinvestment Shareholders of record may have their dividends automatically reinvested in Brady stock through a Dividend Reinvestment Program. For more information on this program, see the description on the Internet at www.investor.bradycorp.com or call Brady's investor line at 414-438-6918. Stock Transfer Agent Wells Fargo Bank Minnesota, N.A. Shareowner Services P.O. Box 64584 St. Paul, MN, 55164-0854 www.wellsfargo.com/com/shareowner_services Brady Information Brady's Internet site at www.investor.bradycorp.com contains corporate governance information, investor presentations, 10-K and 10-Q filings, annual reports, news releases, frequently asked investor questions, stock prices, a Brady investment calculator, product information and a variety of other information about Brady. Information Requests and Investor News Line A phone system at 414-438-6918 enables you to listen to financial news highlights, request printed 10-K and other financial information, request dividend reinvestment information or be transferred to an investor relations representative. Or you may send your information requests to Investor Relations, Brady Corporation, P.O. Box 571, Milwaukee, WI 53201-0571, or e-mail investor@bradycorp.com. Analyst and Investor Contact Barbara Bolens, Director of Investor Relations, 414-438-6940. Annual Meeting The Brady Corporation Annual Meeting will be at 9 a.m., Thursday, November 18, 2004, at Brady Corporation, 6555 W. Good Hope Road, Milwaukee, Wisconsin. A webcast with highlights will be posted on the Internet at www.investor.bradycorp.com.