PPT Slide
Argentina. With an approximate investment of US$ 117 MM, representing 11% of the total income:
- 15% adjustment in revenues;
- Additional adjustments in expenses from the operation and merger of new radio stations: (i) centralization of stations, (ii) one administrative team and (iii) reduction in sales team.
- Revenue adjustment of US$ 2 MM;
- Focus on the maintenance of expenses and variable costs;
- Low cost shows and events. Ex: Chicago;
- Promotion and price plans to stimulate demand.
- Take advantage of the Zoo operation: an economic option for people’s entertainment.
We have adjusted the operations for worst-case scenarios.
We have taken several measures to reduce negative effects on the balance sheet. Ex: transfer CIE Argentina’s debt (US$ 4.7 MM) to CIE Mexico (1% of total debt).
Participation in Revenues: