PPT Slide

Competitive Advantages

• Value chain in vertical integration: maximize revenues and

minimize risks. Profit centers in each business area:

100% Ticketing Box office

12%

40%

38%

10%

VENUE

PROMOTION

ARTISTS

EXPENSES

7%

1%

FOOD, BEVERAGES

AND MERCHANDISING

SPONSORSHIP

TICKETS

27%

35% Additional Revenues

Food & Beverages

Ticket Sales

Venue Operator

Sponsorship

Promoter

+

+

+

+

0%

100%

Attendance required to break even

49%

51%

82%

54%

65%

• Vertical integration allows CIE to capture greater gross margins

and lower the risks associated with an event.

*

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