PPT Slide

US Latin Market

• Leading promoter of Latin talent in the US, which market

represents 12.7% of the country’s population:

• Mexicans 58.5%

• Puerto Ricans 9.6%

• Central Americans 4.8%

• South Americans 3.8%

• Dominicans 2.2%

• Spaniards 0.3%

• Other 20.8%

• Most dynamic and fastest-growing social group in US.

• Live events:

• Corporate events:

• Distribution of CIE’s Latin content movie portfolio: i.e. Amores

Perros, Todo el Poder, and Tu Mamá También.

*

• 48 events, 167% more than in 2Q01.

• 356,000 attendees, 296% more than in 2Q01.

• Burger King Latin Music Legends

• Inaugural Latin Emmy Awards

• Inaugural Latin Sports Awards

• Operation “Salsa”

• Aguardiente Football Competition

• Erben Wines Extreme Experiences

• “Vamonos de Compras” con Unilever.

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