PPT Slide
Results in 1H02 indicate organic growth of 10-15% in 2002:
- Largest number of Latin/Anglo events in Mexico, and of Mexican events in US.
- Focus on local events in Brazil and Argentina.
- Growth in ticket sales in Mexico and Brazil.
- Expected increase in theatre in Mexico, Brazil and Spain.
- Massive promotions with sponsors:
Telmex, Nestlé, Colombina, Coca-Cola, etc.
- Zoo: new sponsors; and previously proven
successful strategies in Mexico: entry price and
importation of mechanical attractions from Mexico.