Advance Services Video-on-Demand Update
Trials and rollouts
- System-wide launch underway in San Diego (SA)
- Trial near completion in Hampton Roads (Motorola)
- On-demand programming available in 7 markets or 43% of homes passed by the end of 3Q02
- Lessons learned on both platforms allow for rapid rollout to additional markets
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On-demand programming
- VOD content from 5 of the major studios
- (ᡪ% of 2001 total box office)
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- SVOD (HBO, Showtime, Starz) to be launched in selected markets in 2002
VOD not only creates additional revenue streams…
but is also a retention tool and a true competitive advantage!