Impact of Bundling on Churn

Average Monthly Customer Churn - 2001

(Telephony markets; single family homes)

1.5%

1.0%

1.1%

1.2%

0.7%

0.00%

0.40%

0.80%

1.20%

1.60%

2.00%

Video Only

Video +HSI

Video + Phone

Video + Phone

Video + HSI +

Phone

Bundling reduces churn as much as 50% in single family 3 product homes!

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