Letter to Shareholders
In the past year, Ferro has taken several
bold steps to capitalize on the outstanding opportunities that
exist in many of our markets. Through portfolio management, geographic
expansion and acquisitions, as well as ongoing programs in innovation
and marketing ,the moves we are making today are positioning Ferro
for strong growth tomorrow. Therefore,
we have chosen to highlight the word "opportunity" throughout
this year's Annual Report. Within these pages is the story of
how our strategies, combined with superior operational capabilities
and engineering expertise, together are forming a foundation that
will allow Ferro to be recognized as a company with a solid growth
profile.
A Year of Challenges and Successes.
The year 2000 marked
the first year in which we established a target for sales growth
of 6 to 8 percent, and maintained our earnings per share growth
target of 12 percent long-term, both compounded annually. It is
satisfying that despite the difficult environment for specialty
chemical companies in general and the challenges we faced, we
achieved record sales and earnings per share once again for the
year.
Sales from ongoing operations increased 8.0 percent compared with
1999. Total net sales reached $1.45 billion, an increase of 6.8
percent, compared with 1999. Diluted earnings per share rose 3.8
percent to a record $1.92. Our revenue growth met our target,
and our five-year earnings per share growth of 13 percent through
2000 exceeds our target for 12 percent growth long-term. During
that time we delivered 19 consecutive quarters of year-over-year
earnings per share growth until the fourth quarter of 2000.
To be sure, short-term challenges and market forces have affected
sales, margins and earnings throughout our industry in 2000 and
had some impact on Ferro's performance. Most notably, the high
costs of petroleum-based raw materials, increased energy costs,
the decline in value of the euro and slowing end markets in the
United States are significant but only temporary.
Despite these issues, our businesses recorded strong sales growth
for the year and the Coatings segment delivered solid earnings
growth led by the Electronic Materials business. Performance Chemicals
faced a more difficult earnings challenge as the plastics business
faced a headwind of dramatically higher raw material costs. We
believe we have seen the end of higher raw material costs for
plastics, which should lead to better performance for this business
in 2001. Overall, in 2000, Ferro overcame these challenges and
delivered continued earnings per share growth.
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