Slide 20 of 42
Notes:
FOR INSTANCE, SUPER FLEX, A LATEX MODIFIED THIN SET MORTAR WITHIN THE TEC LINE, HAS BEEN REBRANDED TO FOCUS ON ITS DIFFERENTIATING ATTRIBUTES – IN THIS CASE, ITS ABILITY TO BRIDGE CONCRETE CRACKS UP TO ONE-SIXTEENTH OF AN INCH.
WHY IS THIS IMPORTANT? FOR EXAMPLE, IN SOME AREAS, SUCH AS SOUTHERN CALIFORNIA, HOMES DON’T HAVE BASEMENTS. INSTEAD, THE SUBFLOOR CONSISTS OF CONCRETE, AND CERAMIC AND STONE TILE ARE BONDED DIRECTLY TO THE CONCRETE. UNFORTUNATELY, IN THE NORMAL COURSE OF CURING, CONCRETE SHRINKS AND OFTEN CRACKS, ULTIMATELY CRACKING THE TILE AND RUINING A VERY COSTLY INSTALLATION. SUPER FLEX ALLOWS CRACKS IN CONCRETE OF UP TO A SIXTEENTH OF AN INCH WITHOUT TRANSFERRING THE CRACK THROUGH TO THE TILE.
AS A RESULT, PRODUCT SALES ARE JUMPING DYNAMICALLY. YEAR OVER YEAR FOR THE FIRST QUARTER, TEC BRAND NEW PRODUCT SALES HAVE COLLECTIVELY INCREASED 26 PERCENT.
ANOTHER WAY THE BUSINESS IS DIFFERENTIATING ITSELF IS WITH NEW TEC-BRAND PRODUCTS THAT PENETRATE THE CUSTOMER’S VALUE CHAIN. 1FLEX CRACK ISOLATION MORTAR, USED IN THE LAYING OF TILE FLOORS, CUTS A CONSIDERABLE PART OF LABOR OUT OF THE EQUATION – A BOON FOR THE CUSTOMER. INSTEAD OF HAVING TO PUT DOWN A SUBSTRATE, PRIME THE FLOOR, LAY THE MORTAR AND SET THE TILE, THE CUSTOMER CAN USE 1FLEX – A ONE-STEP PROCESS THAT TAKES HALF THE TIME.
WITH CLEAR VISIONS AND VIABLE STRATEGIES, WE ARE, AS THESE EXAMPLES ILLUSTRATE, EXPANDING OUR BOUNDARIES.
