Line of Business – Revenue Drivers

Line of Business Customer Focus Priorities

Consumer Banking Affluent Strengthen cross-sell

Mass Market Focus on deposit growth Small Business Grow home equity Improve customer experience

Corporate Finance Middle Market Expand equipment leasing

Pursue cross-sell

Focus on deposit growth

Leverage commercial R/E

Capital Partners High Net Worth Expand cross-teams

Middle Market Grow High Net Worth segment

Institutions Expand Victory distribution

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