Outback Steakhouse, Inc.



BLOOMIN' PARTNERSHIPS

OUTBACK STEAKHOUSE, INC.

The start of the 21st century brought some new and exciting opportunities for Outback Steakhouse, Inc. that extended beyond our traditional restaurants. What remained the same was our commitment to seeking out like-minded entrepreneurs - partners who shared in our core philosophies of delivering highly-flavored food and superb service to a growing customer base. Equally important, we looked for partners who stayed actively involved, and maintained an economic and emotional bond with their restaurants. With both Roy's and Fleming's Prime Steakhouse & Wine Bar, we met great mates. Overseas, we established new relationships in new markets, and strengthened bonds in current ones. With all these new partnerships, Outback Steakhouse, Inc. continues to deliver the highest quality dining experience and exceed expectations one meal, one customer, one restaurant at a time. In short, 2000 was the year partnership opportunities knocked, and we answered.






A Continuation of Growth
We opened 40 new restaurants in 2000, and by year end, there were 611 Outbacks in 49 states. Same store sales grew by 5.8%. Eight restaurants produced sales of more than $5 million, and 97 stores generated sales over $4 million - 34 more than in 1999. Exciting partnerships were forged with new venues such as sports arenas. Through it all, we remain steadfast in our pledge to deliver exceptional food and just right hospitality.

   Our partnership with local communities is stronger than ever. Across America, we continue to sponsor youth athletics and charitable events. Nationally, programs such as the annual Outback Bowl, and our alliance with NASCAR driver Dale Jarrett and FOX sports broadcaster John Madden continue to widen our loyalty with consumers.

   2000 was a year of new opportunities and renewed commitments to meet the needs of our customers and the changing marketplace. These include the introduction of Curbside Take-Away and of bonzer new dishes. With each new initiative, our goal is to fortify our relationship with consumers, as well as deliver greater rewards for us all.



Jolly Holiday Gift Certificates
In a tremendous show of brand loyalty, our customers chose to give friends and family the gift of Outback Steackhouse. From November 1 - December 31, 2000 customers purchased $72 millions in holiday gift certificates.

www.outback.com


BONZER NEW DISHES

IN OUR TRADlTlON OF OFFERING SIMPLE, YET FLAVORFUL FOOD, OUTBACK INTRODUCED RIPPER SHRIMP, STEAMED PEEL AND EAT SHRIMP SERVED WITH TANGY COCKTAIL SAUCE. OTHER TASTY NEW SELECTIONS INCLUDE HERB CRUSTED CANBERRA SEARED CHICKEN AND TOOWOOMBA PASTA, A FLAVORFUL COMBINATION OF CRAWFISH AND SHRIMP MIXED WITH FETTUCCINE ALFREDO. ROASTED GARLIC MASHED POTATOES WAS ALSO ADDED IN RESPONSE TO CUSTOMERS' REQUESTS.



CURBSIDE TAKE-AWAY

Curbside Take-Away's ultimate convenience of "call up, pull up, pick up ... no rules, just right to your car" was created to address our customers' busy lifestyles. The national roll out of Curbside Take-Away has exceeded our initial sales expectations and continues to grow.


Outback International is Blooming All Over

With approximate sales of $96 million from a total of 53 stores, it was a bloomin' good year for Outback International. We entered two new territories, Singapore and Japan, and opened 14 stores in seven international markets. We consummated joint venture partnerships in Korea and Hawaii, and strengthened our relationships in the Philippines and Brazil.