WITH 2001 A YEAR OF RENEWAL, WHAT'S DIFFERENT NOW AT STANDARD REGISTER?
 We're different because we have

• New leadership with a much broader view of business and diverse experience from businesses ranging from consulting firms to high-tech companies.

• Greater perspective of the significant potential value we can provide to customers by leveraging their information to improve their productivity and competitiveness.

• A focus on intellectual assets. Passionate that our people create unique value for our customers, we are upgrading capabilities while creating a culture of empowerment and entrepreneurship.

• The drive to create new levels of productivity and capabilities for our customers and ourselves through operational excellence and digital technology.

WHAT ARE THE COMPANY'S
FINANCIAL GOALS?
 For 2002, excluding acquisitions, we are targeting mid-single-digit growth in revenues over the 2001 baseline revenue performance of $1.1 billion. Acquisitions provide us upside potential. We believe our growth will accelerate

in future years due to our focus on faster-growing markets.

We strive for double-digit earnings increases due to our efforts in portfolio management and operational excellence.
WHAT ARE YOUR GROWTH STRATEGIES?

 Our strategies for growth include

• Targeting fast-growing market niches such as document-technology services, e-procurement software, print on demand, digital color, business communication services, and automatic identification and data collection - areas that are growing at double-digit rates. Broader industries we serve include healthcare, finance, insurance, manufacturing, and transportation.

• Expanding business with current customers. We find that many of our clients don't yet take full advantage of our complete solutions within or across all of our businesses. With companies' increasing focus on security and productivity, we have significant opportunity to grow within our client base. We have major efforts underway to build on our value proposition and increase customer loyalty.

• Continuously innovating with products and services that address changing technologies and customer needs. Whether clients need a special identification offering to address their security

 
  Dennis L. Rediker
President & CEO
Cralg J. Brown       
Treasurer and CFO
                  Jeff P. Kenny
President - Label Solutions
                             Joe P. Morgan
President - SMARTworks.com Inc
  Peter A. Doresman
Chief Operating Officer
                   Mark E. Little
President – Document Management
Jeffrey R. Relick
President - Fulfillment Services
 

Standard Register                          
2001 Annual Report