José Domene Z.

46, president, the Flat Glass Unit of Vitro, and president, Vitro International, 2000-present; chief executive officer, Altos Hornos de México, 1999; president, CEMEX International, 1991-1998; several positions at CEMEX: president, Cementos Tolteca 1989-1991; executive vice-president planning & finance, 1988-1989; president, Cementos Anáhuac, 1987-1988; several positions at Protexa, 1982-1986; several positions at Alfa Industrias, 1976-1982. M.B.A., 1979, Stanford University; bachelor’s, chemical engineering, 1976, University of Wisconsin.


2000 Results

The unit’s 2000 sales volume grew 6% versus a year ago. Approximately 30% of these sales were domestic, 26% exports and 44% through its foreign subsidiaries. The market composition of these sales was construction 25%, automotive (including OEM and replacement glass) 33% and VVP America 42%.

Flat Glass accounted for 35% and 36% of Vitro’s consolidated revenue and EBITDA in 2000, respectively. For the year, revenue was US$999 million, a 14% improvement in dollar terms, and a 6% year-over-year increase in constant pesos. This top-line growth was due in large part to the incorporation of Harding Glass.


EBITDA amounted to US$198 million, a 3% decrease in dollars, and a 12% drop in constant pesos. Costs from the Harding Glass acquisition, increases in natural gas prices and a strong peso pressured margins. The Flat Glass unit continues to implement cost reduction and productivity improvements and is capitalizing on synergies and practices at VVP America to expand Harding Glass’ margins.

Exports were US$257 million, a 2% decline versus 1999. This minor drop was primarily due to a stronger peso.

 

Review

Vitro’s Flat Glass unit focuses on the fabrication and distribution of flat glass for the construction and automotive industries. It is the largest flat glass producer in Mexico; the second-largest manufacturer in Latin America; and among the United States leading distributors.

The business unit’s strategy is driven by its ability to tap domestic and international market opportunities and to expand the business to its full potential. Specifically, Flat Glass aims to consolidate its leading share of the growing Mexican flat glass market and leverage its international alliances and trading network to grow internationally.

Flat Glass benefits from long-standing alliances with the world’s second largest float glass producer, Pilkington of the United Kingdom, Ford, and Solutia, as well as strong relationships with other top OEMs, such as Daimler Chrysler, GM, Nissan and Volkswagen. It also enjoys an important export base and a healthy balance sheet.

 

Business Outlook


Construction Glass

Flat Glass produces architectural, tempered and safety glass, insulated glass units and mirror glass for the construction industry. This unit is one of only two flat glass producers in Mexico with two float glass furnaces in Mexico City and one near Monterrey.


The unit’s domestic construction sales correlate to Mexico’s GDP, averaging more than two times the country’s GDP over the past 10 years. To consolidate its leadership position and grow with market demand, Flat Glass is capitalizing on its distinct production capability to offer customers a more profitable mix of high-end products; leveraging its nationwide distribution network to enhance customer service and fulfillment; and aggressively reducing costs. As a result of these ongoing initiatives, in 2000 Flat Glass increased market share and maintained margins, despite a strong peso and a considerable increase in natural gas prices.

The unit aims to build on its leading domestic position, export base, multinational presence and distribution channels to capitalize on international growth opportunities. Flat Glass is using its multinational trading network to actively explore profitable product and geographic market segments in South America, the United States, Europe and Asia.

 


“Averaging more than two times Mexico's GDP, Vitro's Flat Glass sales to the construction industry (market) are meeting the country's growing infrastructure needs.”

 

Automotive Glass

Flat Glass produces safety glass products that are transformed into automotive windshields, tempered glass products and complex curvature glass for the OEM and replacement markets. Flat Glass operates five plants that serve both of these markets.

The unit enjoys strong relationships with the world’s top OEMs, including Daimler Chrysler, Ford, General Motors, Nissan and Volkswagen. Flat Glass continues to address OEM consolidation through ongoing expense and cost reductions, improving productivity, maintaining domestic market share and growing value-added market segments such as bulletproof glass, laminated glass, and more sophisticated windshields and side windows.

Increasingly, Flat Glass is focusing its efforts on the growing replacement market. The unit is leveraging its national installation network of more than 60 owned and franchised operations to consolidate its domestic position and meet market demand. Currently, Flat Glass is expanding its product portfolio (through internal and outsourced suppliers) to capture a greater share of this promising market.

Aside from flat glass products, through Química M, its joint venture with Solutia, Flat Glass produces PVB film that is used in the production of clear and shaded windshields. Solutia is the global leader in this product line and supplies the venture with ongoing technical assistance and support.

VVP America

Through its VVP America subsidiary, Vitro has a significant presence in the U.S. flat glass market. VVP America increased its U.S. distribution and installation capacity with its acquisition of Harding Glass in April 2000. Including Harding Glass, VVP America operates more than 200 fabrication, distribution, retail and contract glazing facilities in 30 states, primarily located in the northwestern, western, southwestern, southern and eastern parts of the country.