PPT Slide

Source: Wall Street Journal, 10/23/00

Performance of Car Sites

for Fitzgerald Auto Malls

January - August 2000

Total Cost Cost/Lead Cost/Sale

cars.com $18,295 $ 7.77 $124

AutoVantage.com 15,705 12.68 147

InvoiceDealers.com 17,043 19.00 243

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