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Company Profile Welcome to Advantica Restaurant Group, Inc. (Nasdaq: DINE). As a new
company with a significantly strengthened capital structure and business portfolio,
Advantica is poised with the resources to reinvest in and grow its four popular restaurant
brands. Advantica is the nation's largest operator of family dining restaurants and also
enjoys a leading niche position within the non-fried quick-service chicken category. The
Company serves over one million customers a day in its Denny's, Coco's, Carrows and El
Pollo Loco restaurants at over 2,600 locations.
is America's largest full-service
restaurant chain, with more than 1,700 locations. A comprehensive repositioning program
and development of the new Denny's Classic DinerSM concept are
revitalizing the brand and capitalizing on Denny's heritage as "America's Original
Breakfast Diner."
is a bakery restaurant chain featuring a
contemporary family menu with 181 locations concentrated in the western U.S. and 300
locations internationally. Coco's is positioned at the upper end of the family dining
category and plans to test a brand "relaunch" remodeling program during 1999.
is a regional restaurant chain offering
distinctive family dining in a vintage Americana atmosphere with 149 locations in the
western U.S. Carrows has recently simplified and boosted the quality and taste profile of
its popular menu, inspired by its "Santa Barbara" heritage.
(pronounced "L - Po-yo
Lo-co"--Spanish for "The Crazy Chicken") is a quick-service
chain of 265 restaurants featuring flame-broiled marinated chicken and a "Fresh
Mex" menu, with a strong regional presence in California. El Pollo Loco's new unit
development program has recently been accelerated and is being pursued in selected markets
across the southwestern U.S.
Table of Contents
Financial Summary
Letter to Shareholders
Brand Overviews
Community Involvement
U.S. Restaurant Locations
Directors and Corporate Officers
Annual
Report on Form 10-K
Corporate and Investor Information
This document contains forward-looking
statements that are subject to risks and uncertainties which could cause actual results to
differ materially from the performance indicated or implied by such statements. Risk
factors relating to such statements are described in the Company's Annual Report on Form
10-K for the fiscal year ended December 30, 1998. |
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(dollars in millions) |
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1998(a) |
1997(b) |
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Revenue |
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$1,754.1 |
$1,810.6 |
EBITDA(c) |
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228.9 |
218.1 |
EBITDA margin |
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13.0% |
12.0% |
Total debt(d) |
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1,024.9 |
2,147.8 |
Cash and cash equivalents |
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224.8 |
54.1 |
Net debt(e) |
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800.1 |
2,093.7 |
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Systemwide Sales: |
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U.S. |
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$2,691.7 |
$2,639.9 |
International |
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402.6 |
379.7 |
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$3,094.3 |
$3,019.6 |
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Number of Restaurants: |
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Denny's |
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1,721 |
1,652 |
Coco's |
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481 |
493 |
Carrows |
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149 |
154 |
El Pollo Loco |
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265 |
247 |
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2,616 |
2,546 |
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Restaurants by Ownership: |
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Company-owned |
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1,251 |
1,310 |
Franchised |
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1,043 |
916 |
Licensed |
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322 |
320 |
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2,616 |
2,546 |
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(a)Includes operations of the predecessor company
(Flagstar) for the one-week period ended January 7, 1998 and the successor company
(Advantica) for the 51-week period ended December 30, 1998. |
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(b)Fiscal 1997 represents a 53-week period. |
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(c)EBITDA is defined by the Company as operating income
before depreciation, amortization and charges for restructuring and impairment. |
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(d)Total debt excludes in-substance defeased debt. |
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(e)Net debt is defined by the Company as total debt
(excluding in-substance defeased debt) less cash and cash equivalents. |
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James B. Adamson
Chairman, CEO & President
"With a solid
infrastructure
now in place and adequate
capital resources, we are
positioned to begin a period
of reinvestment in our
brands for future growth." |
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Success in the restaurant business calls for
obvious ingredients such as quality food, great service and an enjoyable atmosphere.
Combining these ingredients to create a great dining experience and generate increasing
value for shareholders requires motivated employees, a talented management team, a strong
support infrastructure and adequate capital resources. In our
first year as Advantica Restaurant Group, Inc., we made strong progress in positioning our
Company for success in 1999 and beyond. Most notably, we strengthened our business
portfolio, built same-store sales momentum at our flagship brand, Denny's, and further
improved our capital structure. We continued to assemble, train and motivate strong teams
within our field and restaurant management organization. We also rebuilt support areas
such as franchising, development, construction and real estate, which were substantially
downsized for several years due to prior capital constraints. With a solid infrastructure
now in place and adequate capital resources, we are positioned to begin a period of
reinvestment in our brands for future growth.
In January of 1998, we completed a successful financial restructuring,
reducing debt by approximately $1 billion. Long-term debt was cut by an additional $270
million with the subsequent divestiture of two underperforming businesses at excellent
transaction multiples. The sale of our Hardee's franchise for $427 million, or 6.6x
EBITDA, and Quincy's for $85 million, or 6.1x EBITDA, enabled us to enhance our business
portfolio and dramatically improve our liquidity and financial flexibility. As a result of
these actions, Advantica ended the year with over $200 million in surplus cash which will
be targeted for reinvestment in our restaurant businesses. |
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We improved our financial performance in
1998, with EBITDA increasing to $228.9 million from $218.1 million in the prior year. Due
to the significant noncash, fresh start reporting charges associated with our
restructuring, EBITDA will continue to be the best indicator of our financial performance
and progress. We believe more and more investors will soon recognize Advantica's enormous
future earnings potential, since the majority of the noncash, fresh start charges (which
totaled nearly $170 million during 1998) will disappear on the fifth anniversary of the
financial restructuring. We are particularly excited about
Denny's same-store sales turnaround during the year, since that brand accounts for
approximately 70% of Advantica's consolidated revenue and EBITDA. We attribute the
turnaround primarily to continued menu enhancements, effective promotional programs and
improved guest service. We also successfully tested the Denny's remodeling program in the
Orlando and Philadelphia markets during the latter part of the year. Those restaurants
posted double-digit year-over-year sales increases from re-opening through year-end 1998.
During the fourth quarter, same-store sales rebounded at El Pollo Loco due to new product
introductions, and guest counts improved over the prior year quarter at Coco's and Carrows
due to a new emphasis on value positioning.
In November, the Company introduced the prototype City RangeSM
Steakhouse Grill, a research and development test of an upscale casual dining restaurant
concept, in Greenville, South Carolina. This concept's distinctive menu and design combine
the best of traditional and contemporary to create an imaginative dining choice with
strong |
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"We
are particularly excited about Denny's same-store sales turnaround during the year, since
that brand accounts for approximately
70% of Advantica's consolidated revenue and EBITDA." |
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market appeal. We are very encouraged by the
initial sales results of this prototype restaurant. Initiatives
for 1999
We are pleased with the accomplish-
ments of 1998. We are even more excited about business prospects for 1999.
The events of 1998 have positioned Advantica to begin a major,
multi-year reinvestment program. Based upon successful results of Denny's remodelings in
three test markets, we plan to remodel up to 150 restaurants during 1999. Incorporating
many features of the successful new Denny's Classic Diner concept, the remodels are
designed to dramatically improve the atmosphere of our restaurants and give Denny's a more
distinct and upbeat brand positioning. These initiatives will also complement and support
Denny's brand positioning as "America's Original Breakfast Diner." Our Denny's
franchisees plan to accelerate the new unit opening pace of Denny's Classic Diners during
1999 and to maintain an aggressive development pace for traditional Denny's units as well.
Another major reinvestment initiative beginning in 1999 includes the
testing of a Coco's brand "relaunch" remodel program to position the brand as
slightly more upscale within the family dining category. The positioning change should
also allow Coco's to compete more effectively with casual dining restaurants. At Carrows,
we will complete a "spruce-up" facilities upgrade program during April of
this |
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year. And while 1998 represented the most
aggressive development year for El Pollo Loco since 1991 with 21 new unit openings,
we intend to accelerate the new unit opening pace for that concept even further. Key
initiatives include a refocus on the Mexican food portion of the menu in order to
capitalize on the "Fresh Mex" trend and an emphasis on dinner take-out in
response to the growing home meal replacement dining segment. With the broadening of the
brand's consumer relevance and increased development, we remain very optimistic about the
growth prospects for El Pollo Loco in the southwestern U.S. We are in the midst of a major transformation at Advantica that is positioning
us to win in today's competitive dining environment. As a result of the progress we made
in 1998, we have four strong brands in our portfolio and the financial flexibility to
realize their growth potential. We are particularly optimistic about the future because of
the people involved with Advantica. We have an outstanding group of restaurant employees,
an excellent field and corporate organization to support our restaurants, a talented and
stable management team and great franchisees. We appreciate your ongoing support as
shareholders and encourage you to patronize our restaurants as customers.
James B. Adamson
Chairman, CEO and President
March 30, 1999
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A new remodeling program for existing restaurants
and development of the
new Denny's Classic Diner
concept are revitalizing
the Denny's brand and
capitalizing on its heritage |
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Denny's posted record systemwide sales of
$2.0 billion and record EBITDA of $184 million in 1998. The brand also achieved a
significant turnaround in same-store sales which accelerated during the latter half of the
year. From its beginning in 1953 in Lakewood, California,
Denny's has grown into America's largest full-service restaurant chain and the most
recognized name in family dining. With over 1,700 restaurants, Denny's appeals to
consumers looking for a |
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were
instrumental in driving same-store sales increases for 1998. Denny's also had one of its
most profitable kids' premium promotions ever with the summer-long offering of WishboneTMBuddies
bean-filled, stuffed animals. In 1999, Denny's plans to continue building its
"families with kids" business through further integration with recognizable
national promotions. |
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as "America's Original Breakfast Diner." These
initiatives will give Denny's
a more distinct, upbeat
and nostalgic brand
positioning to attract
customers of all ages. |
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convenient, full-service dining atmosphere
with moderately-priced, great-tasting food served at any time of the day. While sales are
fairly evenly distributed across its four dayparts--breakfast, lunch, dinner and late
night--Denny's breakfast menu is its core business, as breakfast items account for the
majority of sales. Successful promotions of product lines
such as All-Star SlamsTM, Signature Skillets® and Major
League BurgersTM |
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A new remodeling program for existing
restaurants and development of the new Denny's Classic Diner concept are revitalizing the
Denny's brand and capitalizing on its heritage as "America's Original Breakfast
Diner." These initiatives will give Denny's a more distinct, upbeat and nostalgic
brand positioning to attract customers of all ages. Denny's recently initiated a test
remodeling program of nine restaurants in the Orlando, Philadelphia and Seattle markets.
As with the traditional Denny's restaurant layout, the counter remains a focal point.
Design elements such as neon lighting, glass block walls, rotating pie cases and juke
boxes from the |
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successful new Denny's Classic Diner concept
have been added to give the remodeled restaurant a diner look and feel. Based upon results
from this test, up to 150 restaurants will be remodeled in 1999, the first year of a
multi-year program. The new Denny's Classic Diner, which
combines the best of Denny's past and future, features a '50s-style retro atmosphere in a
stainless steel and chrome modular facility with neon lighting and a checkerboard tiled
floor and counter.
The menu includes signature items such as "Classic"
Double-Decker Hamburgers, Chili Fries, Open-Faced Sandwiches and a "Classic"
Banana Split, along with traditional Denny's favorites. This concept carries a relatively
low investment cost and has produced above average sales compared to traditional Denny's
restaurants. To date, there are 18 Denny's Classic Diners open in 10 states with more
locations scheduled for development in 1999.
During 1998, Denny's opened 93 new restaurants, the brand's best
development year since 1980. |
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This included 72 franchised openings, which
followed the all-time record year of 77 franchised openings in 1997. Denny's plans to
accelerate its new unit development pace even further in 1999 with openings of Denny's
Classic Diners as well as traditional Denny's units. Improvements
in product quality, advertising, marketing, promotions and service have enabled Denny's to improve its customer attribute rankings
and same-store sales over the past year. The quality and taste profile of Denny's menu
continues to be improved. Meanwhile, breakthrough advertising and an increased share of
advertising voice in the family dining segment have helped draw more consumers to the
restaurants to experience these enhancements. More new products and tools to improve guest
service, including cook-to-server pagers, will be rolled out during 1999.
Denny's plans to build on its competitive advantages within the family
segment by increasing its market penetration, improving guest value and repositioning the
brand with a more distinct personality and image. As a great brand with a bright future,
Denny's will always serve great-tasting classic food at an honest price, anytime. |
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Successful
promotions
of product lines such as
All-Star Slams TM, Signature
Skillets ® and Major League
Burgers TM were instrumental
in driving same-store sales
increases for 1998.

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Since 1969, Carrows has been offering
distinctive family dining in a comfortable atmosphere at a good value. With 149 locations
in the western U.S., Carrows specializes in flavorful, traditional American meals served
in abundant portions, using the finest recipes. Carrows appeals
to families with children as well as to seniors--two demographic groups expected to grow
rapidly well into the next century. The restaurants offer high-quality breakfasts priced
to compete with fast-food competitors, and lunches and dinners that rival the quality of
those found at casual dinnerhouses, but at a lower cost.
While Carrows recorded a decline in EBITDA due to lower same-store
sales during 1998, the concept had several accomplishments during the year, including
simplification of its organizational structure, enhancements to its field and restaurant
training programs and significant improvements to its lunch/ dinner menu. These
initiatives and a new emphasis on value positioning contributed to a rebound in customer
traffic late in the year.
The Carrows menu is always current, but not trendy, and is revised
regularly to emphasize the foods that customers most demand. When founder David Nancarrow
first envisioned his new restaurant, people said it must have been inspired by the beauty
of Santa Barbara. Carrows' menu includes |
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popular house specialties such as
its State Street Crispy Rolls, Beef Stew in a Bread Bowl, Southwest
Chicken Salad, Mile HighTM Roast Beef Melt, Mushroom and Garlic Burger, Chicken
Fettuccine Primavera and New England Clam Bake. Breakfast specialties include the
California Omelette, Mega SkilletTM, Country Morning BreakfastTM and
Breakfast Burritos. Carrows has recently simplified and boosted the quality and taste
profile of its popular menu, inspired by its "Santa Barbara" herit age. Exciting
new menu additions include Santa Barbara Hot Stix, the Mile HighTM Santa
Barbara Crunch Sandwich, the Italian Seafood Platter and Teriyaki Almond Chicken. During late 1998, Carrows began a facilities upgrade program to improve the
on-premise experience for customers. This limited upgrade includes new interior paint,
wall coverings and carpeting and new exterior signage, paint and awnings. The program is
scheduled to be completed by April 1999.
With tangible improvements to its menu,
advertising programs and facilities, Carrows is well-positioned to grow its popular
regional restaurant brand.
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Carrows specializes in
flavorful traditional
American meals served
inabundant portions,
using the finest recipes. |
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During
1998, Coco's developed
a new unit
prototype and a
remodel prototype to
strategically reposition
the Coco's brand by
the year 2000. After
successful testing
of the brand "relaunch"
remodel program during
1999, a full-scale
remodel rollout program
is scheduled. |
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The Coco's dining experience
appeals to the contemporary customer who is quality conscious and seeks a
wide variety of innovative entrees and bakery items not typically offered at family
restaurants. Since its beginning in 1948 as The Snack Shop in Corona Del Mar, California,
the Coco's brand has grown to nearly 500 locations, including 181 restaurants concentrated
in the western U.S. and 300 licensed restaurants located principally in Japan and South
Korea. Coco's posted EBITDA of $35 million in 1998, flat
with the prior year, as same-store sales declined slightly from the prior year. During the
year, Coco's simplified its organizational structure, enhanced its field and restaurant
training programs and made significant improvements to its menu. These initiatives and a
new emphasis on value positioning contributed to a rebound in customer traffic late in the
year.
By continuing to offer great food and service at reasonable prices, Coco's has established itself at the top rung
of the family dining category. The brand has developed its loyal customer base through a
creative menu, supported by strong product development and execution capabilities,
high-quality food and consistent "dinnerhouse" style service. The Coco's menu
includes a wide range of delicious food items such as pasta dishes, fresh fish, steak,
sandwiches, salads, a variety of breakfast offerings and fresh baked goods such as pies,
muffins and cookies. The menu has recently been modified significantly to expand its
taste |
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profile to attract a wider target audience. New appetizers such as Parmesan Herb Onion
Rings and entrees such as Shrimp Pesto Penne, Thai Chicken Fettuccine, Mediterranean
Chicken and Granola Pancake Combo were added to the menu. New salads and sandwiches
including the Cajun Ahi Tuna Caesar Salad, Greek Salad, Tortilla Cobb Salad Wrap and
Focaccia Tuna Melt Sandwich have also been added. During
1998, Coco's developed a new unit prototype and a remodel prototype to strategically
reposition the Coco's brand by the year 2000. After successful testing of the brand
"relaunch" remodel program during 1999, a full-scale remodel rollout program is
scheduled.
Coco's sold or refranchised 28 Company-owned restaurants in non-core
markets during 1998 to focus Company operations in core strategic markets. Going forward,
Coco's has a goal of capturing the number one or two share of advertising voice in its
dining category in each core strategic market through new franchised and Company-owned
restaurant development. With its strong regional brand name, quality menu and planned remodeling
program, Coco's is very excited about its growth opportunities. |
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With its continued success
and superior brand
positioning, El Pollo Loco
possesses tremendous
growth potential throughout
the southwestern U.S.

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El Pollo Loco achieved record systemwide
sales of $246 million and record EBITDA of $21 million in 1998. It also enjoyed its most
aggressive new unit development year since 1991 with 21 restaurant openings. With average
unit sales of $1.2 million, the brand enjoys one of the highest per unit sales volumes in
the quick-service restaurant segment.
El Pollo Loco is the nation's leading quick-service restaurant
chain specializing in flame-broiled chicken, with 265 restaurants principally located in
California, Arizona, Nevada and Texas. The secret to El Pollo Loco's success is the
chicken, which is hand-marinated, flame-broiled to perfection, hand-cut and served with
steamy flour or corn tortillas and freshly-made salsa. "Pollo" can be purchased
in individual meal servings or in family meal quantities of 8 and 12 pieces. Side orders
include signature spicy pinto beans, red Spanish rice, creamy cole slaw and green salads.
A full line of delicious "Fresh Mex" entrees are also available, including
made-to-order half-pound burritos, Pollo Bowls® and Salad Bowls, tacos al carbon
and hand-made taquitos. The same marinated, flame-broiled chicken
serves as the main ingredient in all of these entrees. Four new salsas were introduced in
1998, providing guests the ability to "customize" their meal with fresh,
made-on-premises condiments. Going |
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forward, El Pollo Loco plans to broaden its
"Fresh Mex" line and improve carry-out ackaging and product presentation to
capitalize on the growing home meal replacement dinner opportunity.
El Pollo Loco's advertising strategy
incorporates two executions--one for the general market and one for
Hispanic consumers. This dual-communication strategy has proven successful as it addresses
the needs of each group and makes El Pollo Loco relevant to the way each consumer group
uses quick-service restaurants.
In 1999, El Pollo Loco plans to accelerate its new unit opening pace,
with up to 20 Company-owned and 12 franchised unit openings. With the new capital
resources of Advantica, El Pollo Loco has the ability to seed new markets with
Company-owned restaurants which, in turn, will foster subsequent franchise development in
those markets. With its continued success and superior brand positioning, El Pollo Loco
possesses tremendous growth potential throughout the southwestern U.S. |
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Two youths from the Save the Children program in the Pacoima
neighborhood of Los Angeles utilize their artistic talents to paint murals for a local
service project. |
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We Care About Families
and Communities
At Advantica, we believe healthy and vibrant communities keep America
strong. We focus the majority of our community outreach efforts on programs benefiting the
well-being, development and future of our children and youth. Advantica's largest restaurant chain, Denny's, is Save the Children's largest
corporate sponsor. The Denny's/Save the Children partnership, formed four years ago, has
raised over $3.5 million for disadvantaged children and youth throughout the U.S. In
1998, Denny's and Save the Children launched a new out-of-school-time program called the
"Web of Support," and a complementary public awareness campaign. The initiative
is expected to serve thousands of economically disadvantaged, at-risk children by
providing safe places, constructive activities and the support of caring adults in
conjunction with 45 neighborhood organizations in over 100 rural and urban U.S.
communities.
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contributors for both Advantica Support
Centers. The funds raised through this campaign greatly impact the quality of life for
many in our communities, including pre-schoolers, the elderly, and the mentally and
physically challenged. We Care About Diversity
At Advantica, we continue to find diversity to be a rich source of ideas,
creativity and innovation. Our diversity efforts received national recognition last year.
In April 1998, 60 Minutes, the nation's number one news program, aired a
ground-breaking story on Denny's non-discrimination diversity training. The segment, which
took a candid, behind-the-scenes look at what really goes on at Denny's, cited the chain
as a model for other corporations. In August 1998, Fortune magazine ranked
Advantica second in its inaugural list of "The 50 Best Companies for Asians, Blacks
& Hispanics," following an extensive survey of the entire Fortune 1000 and the
200 largest privately-held
companies in the U.S. |
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Denny's is also in its fourth year as a
corporate sponsor of the Harlem Globetrotters North American Tour. As part of its
sponsorship, Denny's makes it possible for approximately 10,000 disadvantaged children
from Save the Children Programs and NAACP branches around the U.S. to attend a game and
pre-game interactive basketball clinic each year. During these clinics, the players
encourage participants to stay in school and off drugs. Advantica
and its employees are also involved in a number of other community initiatives including
food banks, literacy programs, disaster relief and other special events where the Company
and its employees volunteer time and resources. This past year marked the most successful
year as United Way corporate |
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Curley "Boo" Johnson of the Harlem
Globetrotters shares a moment with Save the Children youth participants during a
Globetrotters pre-game clinic. |
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