…while Enhancing Existing Footprint
54 tender offers(a) in 2001 for a total of 25,000 advertising faces worldwide
- 87% renewal rate on existing contracts
- 82% hit ratio on tenders for new contracts
Street Furniture contract portfolio maintained average remaining life of 10 1/2 years (b)
Continued strong performance in France
- Revenues grew 1.8% organically vs. total advertising market down 4.8%
- EBITDA margin up from 30.0% to 30.7%
(a) Tender offers for Street Furniture concessions on public domain only, excluding shopping malls and gas stations
(b) Weighted by estimated SF revenues