Future Growth Engines - External
Outdoor advertising: an attractive growth industry
- A €20bn market opportunity
- Outdoor advertising grows faster than the advertising industry : since 1999, +5% on average vs +4%
- Outdoor likely to continue to grow its share (currently at 6%)
- Rapid sector consolidation
JCDecaux best positioned to benefit from this growth opportunity
- Organic growth through street furniture in North and Latin America
- Organic growth and acquisitions in Asia
- Organic Growth and acquisitions in Europe, mainly in Billboard in Germany, Italy and Central Europe