Number 4: We Lead With Innovative Product.

True innovation isn’t just new and different. It’s new and better. It’s surprising. Sometimes it’s shocking. Nobody does that better than Nike. Yet we know you can’t anoint yourself as innovative – the consumer ultimately decides that for themselves. That’s why we spend so much time with athletes and consumers – listening, observing, studying and then creating products that enhance athletic performance and overall consumer experiences.

It’s our connection to athletes and consumers that allows us to create game-changing technologies and products. Innovations like the Nike Flywire support system, Lunarlite foam cushioning, Hyperdunk basketball shoe, new generations of Free footwear, and the new Trainer 1 shoe continue to set the standard for the industry.

Much of this insight into performance happens at the Nike Sport Research Lab. It’s the premier center for advanced R&D in biomechanics, exercise physiology, engineering, industrial design and related fields. We also rely on research committees and advisory boards made up of athletes, coaches, trainers, equipment managers, orthopedists, podiatrists and other experts who consult with us and review designs, materials and concepts for product improvement.

Just like in sports, talent can take you only so far. You have to put in the hard work. That’s how we approach product innovation. Our talent and work ethic are key to our performance and continued success. Next»