Nike’s mission statement is, “To bring inspiration and innovation to every athlete in the world.” And as
co-founder Bill Bowerman once said, “If you have a body, you are an athlete.”

This is how Nike sees the world – it defines the endless possibilities for human potential, sets the tone and direction for the numerous long-term growth opportunities we see, and continues to inspire new generations of athletes and consumers.

Sports is a universal language. It transcends cultures, borders and barriers. It’s an enduring passion for consumers and a source of human aspiration and empowerment. Sports teaches us about life – individual effort, teamwork, respect, how to win, how to lose, how to compete intensely and play fairly. Sports inspire, amaze and reward us in good times and in bad.

Sports is a great business to be in, and an even better business to lead. Next»