Applying Core Competencies to Existing Assets: Case Study of WISN-TV, Milwaukee
Focus on News, Promotion and Strong Syndicated Programs
- Earned Peabody Award and numerous regional awards
Successfully Launched 5½ Hours of New Local Weekend News
Became ABC’s #1 Station in Primetime HH Audience Ratings (Nov. ‘03)*
Sept. ’04 Local Primetime Newsmagazine “On Assignment” Was #1 Program Among All ABC Metered Markets in Timeslot
- Beating “Law & Order SVU” on Local NBC
Y-T-D 9 mos. 2004 Record Annual Sales; Improved Station Profitability 30%
Took #1 Ratings Position, Sign-On/Sign-Off, for First Time in 10 Years, in Nov. ’04 Sweeps*
* Source: Nielsen, top 100 markets; Nov. ’04 is preliminary data