AGENDA - TUESDAY

5/15/2002

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Table of Contents

AGENDA - TUESDAY

AGENDA - WEDNESDAY

FIRST QUARTER RESULTS

CONSOLIDATED RESTAURANT OPERATING INCOME

MARGIN IMPROVEMENT DRIVERS

AVERAGE WEEKLY SALES

INCREASING MARGINS

EXCEPTIONAL UNIT LEVEL ECONOMICS

DISCIPLINED GROWTH STRATEGY

GROWTH STRATEGY IMPACT

MARKET PENETRATION

STRONG PRICE/VALUE NICHE

HIGH-QUALITY FOOD

FOOD COST / AVG. CHECK

MISSING INGREDIENT

COMMISSARY OPERATIONS

COMMISSARY ADVANTAGES

COMMISSARY MANAGEMENT

COMMISSARY COMPARISON

MANUFACTURING ADVANTAGES

OTHER ADVANTAGES

PROVEN TRACK RECORD

MARKET RECOGNITION

EVENTS & STRATEGIC INITIATIVES

STONEY RIVER LEGENDARY STEAKS

STONEY RIVER LEGENDARY STEAKS

PLANNED DEVELOPMENT

STRONG PRICE/VALUE NICHE

NEW ADVERTISING CAMPAIGN

NEW ADVERTISING CAMPAIGN

PROMOTIONAL STRATEGY

THE PRODUCT DEVELOPMENT ROLE

O’CHARLEY’S MENU CONCEPT STATEMENT

NEW MENU ITEMS MUST:

DEVELOPMENT PROCESS

CONCEPT CREATION: WHERE DO WE GET OUR IDEAS?

PRODUCT TESTING

POST PROMOTION FOLLOW-UP

BEVERAGE DEVELOPMENT

O’CHARLEY’S

SCOPE OF SUPPORT

NEW STORE DEVELOPMENT

ALTERNATIVE DISPUTE RESOLUTION

TRAINING FACILITY AND POINT OF IMPACT

TRAINING FACILITY AND POINT OF IMPACT

O’CHARLEY’S

O’CHARLEY’S

REASONS FOR FAILURE

O’CHARLEY’S SUCCESS FACTORS

O’CHARLEY’S SUCCESS FACTORS

Author: Anita Dey