BusinessWeek’s steps to take advantage of coming recovery
Enter 2002 with a reduced cost base
- 17% staff reduction in 2001
Increasing advertising rates for 2002
- North America: 950,000 rate base 2.5% increase in ad rates
- Europe: 110,000 rate base (10% increase) 10% increase in ad rates
- Asia: 80,000 rate base (6.6% increase) 6.7% increase in ad rates
Newsstand price remains $4.95