Growing the Garden Market
Helping homeowners create beautiful gardens is the guiding principle of the Miracle-Gro® brand. We succeed against this goal by providing consumers with value-added solutions that help them create the garden they desire.
Products like Miracle-Gro Potting Mix help them grow bigger, healthier plants. In 2004, we began to more proactively communicate the benefits of a recent product offering–Miracle-Gro Potting Mix with Moisture Control®. By “taking the guesswork out of watering,” we’ve made it easier than ever to grow a beautiful and healthy plant.
These types of “super value-added” products will continue to be key in improving our profitability. In 2005, we will be even more proactive in communicating the benefits of Miracle-Gro Garden Soil as well as Scotts LawnSoil®.
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We also remain focused on growing our plant food business with an emphasis on easy-to-use products. We continue to see double-digit growth from Miracle-Gro Shake ‘N Feed®, a continuous release plant food that works for three months. We will broaden our Shake ‘N Feed product offering in 2005 while continuing to support our water soluble product, which remains a favorite with millions of dedicated gardeners. |
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