Gardening today is about much more than tending to flowers and maintaining a beautiful lawn–it’s about a lifestyle. Consumers are embracing “patio living” by incorporating gardening themes into their everyday lives, both indoors and outdoors.
Our recent acquisition of Smith & Hawken has Scotts well-positioned to take advantage of this growing trend.
With an upscale offering of outdoor furniture, pottery, live goods, garden tools and watering accessories, Smith & Hawken is the premier brand in the fast-growing patio-living category. Today, Smith & Hawken products are sold through its network of 58 retail stores as well as its catalog and Internet businesses. Our long-term goal is to expand the reach of the Smith & Hawken brand, taking it to more consumers through additional channels of retail.
Our retail partners know that patio living has the potential to be a significant segment for them. To maximize that potential, they are looking for a partner with a strong brand as well as the supply chain and sales force to support it. We offer that potential.
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Strategically, Smith & Hawken is a perfect match with Scotts’ broader long-term strategy to expand beyond our core business into adjacent categories of lawn and garden. We will continue to explore adjacent categories that offer us the chance to leverage our competitive strengths. |
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