Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER brand name and other well-known trademarks.

2/9/2004


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Table of Contents

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Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER brand name and other well-known trademarks.

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Agenda

Representing CHD

Overview

Overview

Overview

Portfolio

Industry Landscape

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Church & Dwight Preliminary Income Statement

Church & Dwight Preliminary Sales Growth

Church & Dwight Preliminary Product Line Sales (2003 vs. YAGO)

Church & Dwight Preliminary Margin Structure (%)

Church & Dwight Preliminary Operating Income to EPS ($MM)

Church & Dwight Preliminary Quarterly EPS

Church & Dwight Preliminary Balance Sheet

ARMKEL Preliminary 2003 Income Statement ($MM)

ARMKEL Preliminary Balance Sheet

Category Reviews

Household Products Laundry

Laundry Products Strategic Thrust

Laundry Detergent – Liquid & Powder IRI FDKTS Excl. Wal*Mart

Laundry Detergent CHD All Channels

Accelerating Growth

Church & Dwight Liquid Distribution Progress

ARM & HAMMER Old Line-up

2004 ARM & HAMMER LINE-UP

Old XTRA Line Up

2004 XTRA Line-Up

Household Deodorization Strategic Thrusts

Clumping Cat Litter IRI FDKTS Excl. Wal*Mart

New Flushable Clumping Litter

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Personal Care Products Church & Dwight

Church & Dwight Personal Care Strategy #1 – Oral Care

Priority # 1 Rebuild Arm & Hammer

Arm & Hammer Baking Soda … Nature’s Miracle Ingredient

In 2003 …

Dentifrice Category IRI FDKTS Excl. Wal*Mart

Complete Care Stabilized the Business $ Share - 2003

In 2004 . . .

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In 2004 …

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Priority #2 Jumpstart the Unilever Brands

CHD Toothpaste Dollar Share

Priority #2(cont’d) Jumpstart the Unilever Brands

CHD Personal Care

Priority #3

Priority #3 (cont’d)

Personal Care

Priority #4

2003 was another solid year for ARMKEL condoms (IRI – FDTKS)

In 2003 …

In 2004 …

New TROJAN® Condoms with Warm Sensations™ Lubricant

Holistic Marketing Plan for 2004

Priority #5

Priority #6

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Basic Assets An International Foothold

International Products

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International

Specialty Products

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Specialty Products Division Business Updates

2003-2005 Objectives & Strategies

Growth Strategies

Grow Core Categories “The A&H Strategy”

Grow Core Categories “The A&H Strategy”

Grow Core Categories “A&H Strategy” Sales Growth 100% Organic

Grow Core Categories “The Arm & Hammer Growth Strategy”

Grow Core Categories “The Trojan Growth Strategy”

Grow Core Categories “The Trojan Growth Strategy”

Grow Core Categories “Non-Shaving Hair Removal

Enhance Gross Profit Margins Margin Improvement

Enhance Gross Profit Margins CHD Margin Structure vs. Competition

Enhance Gross Profit Margins CHD Acquisitions - Integration Process

Enhance Gross Profit Margins Traditional Cost Reduction Programs 2003-2005

Enhance Gross Profit Margins Acquisition Synergies CHD & Affiliates Productivity Gains

Enhance Gross Profit Margins Promotion Efficiency

Further Develop Non-Measured Channels

Non-Measured Channel Development

International Growth C&D - Domestic vs. International Net Sales

International Strategy

CHD Business Model 2003-2005

Church & Dwight Preliminary Net Sales 1995-2003

Church & Dwight Preliminary EPS 1995-2003

CHD Business Model 2003 - 2005

CHD Business Model 2003 - 2005

Wrap-Up

Guidance (review)

Church & Dwight 2004 Investment Characteristics

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Author: Eric T. Hirsch